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2004/12/08

SNS会議(cyworldについて)

参加しました。中でも韓国cyworldの内容は、プレゼン含めて面白かったのだが、SNSの使われ方で国民性がでていることを感じた。

お隣の韓国のメガヒットサービスcyworldはサイホリックといわれるほどに流行しているサービスらしいのですが、SNSの目的意識=交流の仕方が違う。

▼cyworldはお友達にモノをプレゼントすることで成り立つ、という。これは韓国人の知り合いを見ていても気づくことだ。

彼らはファミリーの意識が強く、仲間内での交流は活発だ。

知人の奥様が韓国人なのだが、彼氏と何人かのカップルでなんとなく公園でたむろしていた時、ジュースを買ってくると行って戻ってくると2人分かと思いきや全員分のジュースを買ってきたと話していた。二人だけのというよりは、仲間の分まで気遣いしないと逆に「自分達のだけ買ってきて・・」と怒られてしまうそうだ。

▼そうやって友達や家族にプレゼントし、自分もプレゼントされたモノ(通貨=どんぐり)で画面を飾る。

壁紙やアバターなど、時間規制があるというのは初めて聞くと抵抗があった。しかし、アクティブ率が高いcyworldであれば来訪頻度に比例してマイナーチェンジするための機会として自然に受け入れられているのか、収益モデルの中で上手く機能しているのがメモだった。

▼cyworld内でのコメントのやりとりはどうなんだろうか。
mixiでは日記交換がメインだが、それに比べてビジュアルに訴えるプレゼントのやりとりは、かなり分かり易いし老若男女を問わず広い層が楽しめるのだろう。そして変化することを好むのも韓国人気質かも。

日本人=テキストが好まれる
韓国人=画像が好まれる

なんて図式も成り立つのだろうか。


以上考察です。





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